The points mention below are the scope on this article
1) What are backlinks
2) Importance of backlinks
3) How to obtain backlinks
What Are Backlinks
Basically, backlinks are also known as incoming links a Website or page. They measure the Website or page rank and also affect SEO considerations and calculations. By looking up backlinks on the search engine, Website owners can keep track of the number of pages that link back to them.
The definition of backlinks are very clear cut but you would wonder how does backlinks help you? Let’s move on to our next scope.
Importance Of Backlinks
Backlinks are very important due to the fact that how the 3 top search engines work – Google, Yahoo & MSN. This search engines take into account the number of backlinks into their search results ranking algorithm. This means that the more backlinks you have, the higher your website will rank in the related keyword search. This will eventually leads to a lot of traffic since almost all Internet Users will search for the information they want via the various search engines.
It is also good to know how backlinks are seen by different search engines. This might not be 100% accurate but this is some inference I had from doing Internet Marketing and Blogging for some period.
For Google, it is believed that multiple backlinks from a domain does not makes any difference. For example, links signature from forum have very minimal impact on Google’s ranking algorithm.
For Yahoo, they chooses to display all the backlinks of your website. Although Yahoo display a lot of the backlinks, it does not place backlinks as important compared to Google.백링크
Similarly for MSN, they chooses to display all the backlinks but does not place backlinks as important. Instead, I find that they focuses more on the keywords.
You can do a self test on the 3 search engines to test on the number of backlinks you have. Most of you should notice that Yahoo and MSN have relatively more backlinks compared to Google. To do the test, just type in site:yoursite.com
However, since Google are the most popular search engine, we have to concentrate on the number of backlinks to improve on our SEOs.
How To Obtain Backlinks
The very first way which is the most powerful way to obtain backlinks is to create your own E-Books adding in your website URL and giving them free to your target audiences. Internet users are very happy when they saw freebies and they find it very hard to resist it especially when the product is related to what they are finding. If your E-Book provide knowledge that they want to know, chances that they will recommend it to their friends are high. With more exposure to your E-Book, it means that your website URL get more exposure as well. Internet users might just add in your website URL to their blogs to give it as a freebie to their subscribers as well which will in turn create some quality backlinks for you.
The second way is to submit comments with your website URL as signature on high traffic blog will also help in getting backlinks. Why do I specify high traffic blogs? High traffic blogs are often indexed more often by Google compared to lower traffic blogs. Therefore, your backlinks will be indexed as well when you leave comments on high traffic blogs.